Beat the Bias - My macro to micro approach

Beat the Bias - My Macro to Micro Approach

Have you ever considered how a broader perspective could fundamentally transform your approach to the Australian Property Market? Welcome to a journey of strategic property investment, where we transcend beyond common perceptions and biases to unlock true value.

I’m here to guide you through a unique approach - from a macro view of the Australian property landscape right down to the nitty-gritty of suburb selection. This blog post promises not just to enlighten you but to revolutionize the way you think about property investment.

The Emotional Rollercoaster of Property Investment

Property investment can be an emotional rollercoaster, filled with highs and lows, excitement, and anxiety. It’s crucial to start with the golden rule of property investment: Leave your emotions at the door. While we all have our favourite neighbourhoods and dream vacation spots, letting emotions dictate investment choices is akin to navigating a maze blindfolded. It often leads to suboptimal financial outcomes. The key to success lies in adopting a rational and objective mindset, free from emotional biases. This approach ensures that decisions are made based on facts and strategic analysis, not whims or feelings.

Here’s a simple, step-by-step way to build your investment portfolio that ensures you make smart decisions for long-term success.

Step 1: Figure out what’s happening at the Macro level

Understanding the property cycle is paramount for making well-timed decisions regarding property investment.

To do this effectively, you should closely examine the broader economy and pinpoint the current phase of the property cycle.

This knowledge is the cornerstone for gauging when the opportune moment arises to invest in property. By comprehending the property cycle, you empower yourself to make informed decisions that align with the market’s timing and maximise your investment potential.

Step 2: Choosing the Right State or Territory

In the second step of your property investment journey, strategically choosing the right state or territory within Australia is crucial.

Focus on regions experiencing favourable phases in their property cycles. It’s like planning the perfect road trip – aim for smoother roads and avoid those riddled with potholes.

The goal is to target areas on the cusp of an upturn, rather than those already at their peak.

Step 3: Selecting the Best Suburb

In the third step of your property investment strategy, it’s time to narrow your focus to selecting the best suburb.

Within your chosen state or territory, the goal is to pinpoint suburbs with a track record of consistent growth.

These are the areas where property values tend to increase steadily over time.

Additionally, certain suburbs may stand out with significantly higher growth rates spanning a decade.

By honing in on such high-performing suburbs, you increase your chances of making a sound investment choice that aligns with your long-term financial goals.

Step 4: Finding the Ideal Location in the Suburb

In the fourth step of your property investment journey, finding the ideal location within the chosen suburb is crucial.

Once you’ve selected, your next priority is pinpointing the best spot within that suburb. Avoiding areas near busy roads, shops, or commercial zones is important to do this effectively.

Instead, prioritise seeking out more desirable locations within the suburb.

This strategic approach ensures that your property is situated in an area that enhances its long-term value and aligns with your investment objectives.

Step 5: Identifying the Right Property

Moving on to the fifth step in your property investment strategy, it’s time to focus on identifying the right property.

Within your chosen location and preferred suburb, the key is to evaluate available properties based on specific criteria.

This criteria-driven approach ensures that your selected property aligns seamlessly with your well-researched and meticulously planned investment strategy.

Adhering to these criteria and maintaining a strategic outlook increases the likelihood of making a property investment that meets your needs and positions you for long-term success in the real estate market.

Step 6: Paying the Right Price

In the sixth step of your property investment journey, the emphasis lies on paying the right price. It’s important to approach this aspect strategically. While your goal is to secure the property at a reasonable and fair price, it’s crucial to focus on its overall value rather than simply seeking the cheapest option available.

Price considerations are integral to your comprehensive and strategic approach to property investment, ensuring that you balance affordability and the property’s potential for long-term growth and profitability.

This thoughtful approach to pricing aligns with your broader investment strategy, increasing the likelihood of a successful and rewarding investment outcome.

Step 7: Data-Driven Decision-Making

In the seventh step of your property investment strategy, the spotlight is on data-driven decision-making. This approach strongly emphasises the role of data and thorough research in guiding your investment choices.

By following a data-driven and research-based methodology, you equip yourself with the information to confidently make informed decisions.

This starkly contrasts speculative investing, which hinges on hopes and assumptions about potential growth. The data-driven approach ensures that your decisions are grounded in facts and trends, minimising risks and increasing your prospects for achieving your long-term investment goals.


Investing in property can be lucrative when approached strategically and without emotional biases. You can use the step-by-step approach outlined here as a roadmap to make informed decisions at each crucial step of the journey.

By diligently considering the property cycle, location, property type, and pricing, investors can increase their chances of outperforming market averages over the long term.

Mastering property investment requires discipline, research, and a clear commitment to strategic decision-making.


What next?

Now that you’re armed with this knowledge and insight into the Australian Property Market, it’s time to take action. Don’t let this valuable information sit idle. Apply these principles to your investment strategy and see the difference it makes.

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