18_017 Checklist for preparing successful sale packages

1. Name, address, and general description

  • To prepare a sales package outline, start by adding the property name.
  • Include the full address, including the zip code.
  • Describe the property’s unique features, architectural style, and stand out characteristics.

2. Property data

  • Property Size: Specify the exact land and building square footage or acreage.
  • Year Built and Renovation History: Note the year of construction and any significant renovations or upgrades made over the years.
  • Condition of the Property: Provide an assessment of the property’s condition, including any recent maintenance or repairs.
  • Environmental Reports: If environmental assessments have been conducted, summarize the findings and any mitigation measures taken.
  • Existing Liens or Encumbrances: Clearly list any existing liens, mortgages, or encumbrances on the property.

3. Profiles of tenants

  • List of current tenants: Include tenant names, types of businesses (for commercial properties), and lease start and end dates.
  • Lease terms: Detail lease terms, including rental rates, security deposits, and any special provisions.
  • Tenant payment history: Include a summary of rent payment histories and any arrears.
  • Tenant contact information: Provide contact details for each tenant, including phone numbers and email addresses.

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4. Demographics of the area

  • Population trends: Highlight population growth or decline trends in the area.
  • Income levels: Include median household income statistics for the neighborhood or region.
  • Employment opportunities: Mention major employers in the vicinity and industries driving job growth.
  • Crime rates: Include relevant crime statistics or information about neighborhood safety.
  • Schools and educational facilities: Detail the proximity and quality of nearby schools and educational institutions.
  • Nearby amenities: List nearby shopping centers, parks, public transportation options, and other amenities.

5. Financial proforma

  • Historical financial statements: Present several years of historical income statements and balance sheets.
  • Projections for future income and expenses: Provide a clear breakdown of anticipated income and expenses over the next few years.
  • Net operating income (NOI) calculation: Explain how NOI is calculated and provide the actual figures.
  • Capitalization rate (Cap rate): Justify the chosen cap rate based on market conditions and comparable sales.
  • Cash flow analysis: Include a cash flow statement showing net cash flows, including debt service.

6. Financing details

  • Existing mortgages or loans: Specify the current loan amounts, interest rates, and remaining terms.
  • Interest rates and terms: Provide details on loan terms, interest rates, and any adjustable-rate provisions.
  • Loan amortization schedules: Include schedules showing principal and interest payments over time.
  • Prepayment penalties: Disclose any penalties or fees associated with early loan payoff.

7. Site and floor plans

  • Site plan: Include a detailed site plan showing property boundaries, buildings, parking areas, and landscaping.
  • Floor plans: Attach floor plans for each building, indicating room dimensions and usage.

8. Location maps

  • Property location: Highlight the property’s location on a city or regional map.
  • Proximity to transportation: Indicate the distance to major highways, public transit, airports, and ports.
  • Geographic features: Note any natural features that enhance the property’s appeal.

9. Visual aids

  • High-quality photographs: Include high-resolution photos showcasing the property’s exterior, interior, and key features.
  • Aerial photos: Provide aerial shots to give a comprehensive view of the property and its surroundings.
  • 3D renderings: If available, include 3D renderings or virtual walkthroughs for a more immersive experience.
  • Virtual tour links: Offer links to virtual tours for remote property exploration.

10. Market comparables

  • Recent sales: List comparable properties that have sold recently, including sale prices, square footage, and proximity.
  • Price per square foot analysis: Calculate the price per square foot of the subject property and comparable sales.
  • Market trends and statistics: Include data on market trends, vacancy rates, and rental rate trends.
  • Competitor analysis: Identify competing properties and highlight the subject property’s advantages.

11. Seller’s price and associated terms

  • Sale price: Clearly state the asking price and any negotiation flexibility.
  • Terms of sale: Outline the terms, including financing options, contingencies, and timelines.
  • Inclusions and exclusions: Specify what is included in the sale (e.g., fixtures, appliances) and what is excluded.

12. Broker representation

  • Contact information: Provide the listing broker’s contact details, including name, phone number, and email.
  • Broker’s commission structure: Explain the commission structure and any incentives for cooperating brokers.
  • Exclusive agreements: Mention any exclusive listing agreements or terms that may impact the sale process.

13. Legal and due diligence documents

  • Title deed: Include a copy of the title deed and information on title insurance.
  • Survey reports: Attach recent property surveys and boundary descriptions.
  • Property disclosure statements: Include any legally required property disclosure statements or disclaimers.
  • Inspection reports: Summarize any recent inspection reports, including repairs made in response.
  • Legal agreements: Provide copies of relevant legal agreements, such as easements or restrictive covenants.

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14. Marketing and promotion

  • Marketing plan: Describe the marketing strategy, target audience, and promotional activities planned.
  • Advertising materials: Include samples of brochures, flyers, and online advertisements.
  • Online listings: Provide links to online listings on the MLS (Multiple Listing Service) and other real estate websites.
  • Open house schedule: Announce dates and times for open houses, property tours, or private showings.

15. Contact information

  • Key personnel: List contact details for key individuals involved in the sale, including sellers, brokers, attorneys, and property managers.
  • Emergency contact information: Provide emergency contact information for immediate assistance during the sales process.