Marketing - Agents Checklist
Summary
Key Steps in Preparing a Marketing Agent Checklist
Contract of Sale & Disclosure Statement – Essential documents to prepare before approaching an agent.
Development Name & Contact Details – Having a designated name and contact information ready enhances professionalism.
Dedicated Website & Virtual Walkthroughs – A website showcasing the development through floor plans, virtual walkthroughs, and marketing materials helps attract buyers.
Leveraging Architect & Builder Reputation – Using a well-known architect or builder’s name in marketing materials can add credibility and attract buyers.
Expected Construction Timeline – Builders should provide a detailed project schedule for accurate buyer expectations.
Legal Considerations & Contract Terms – Ensure deposit percentages, Sunset Clause (contract void after a set deadline), and stamp duty details are well-defined.
Fixtures & Fittings Documentation – Details about kitchen, bathroom, flooring, and appliance brands should be specified for marketing and buyer confidence.
Maximizing Marketing Appeal
- Key Selling Points:
- Ceiling heights, balconies, storage facilities, and parking options should be highlighted.
- Environmental sustainability features (solar power, efficient glazing, eco-friendly materials) attract modern buyers.
- Bicycle storage and rental potential can be a key selling factor in some developments.
Market Research & Investor Appeal:
- Obtain a rental appraisal to show potential investors expected returns.
- Provide a depreciation schedule to help buyers estimate tax benefits.
- Showcase past successful projects to build credibility.
Professional Presentation:
- A full set of soft-copy marketing materials should be ready for easy agent distribution.
- Clear communication with solicitors & agents ensures buyers get accurate information.
- A well-organized checklist saves time and enhances professionalism, improving the developer’s reputation.
Insights Based on Numbers
Ceiling heights & balcony space – Premium apartments emphasize these features for added perceived value.- Rental appraisals & expected returns – Investors rely on documented rental yield forecasts.
- Legal contract details – Stamp duty, margin scheme selection, and property tax implications should be defined.